Category: Training

Oct 24 2012

Market your site online

How do you market your business online?
What does it take to market your business online? Without waiting years and years to move up the rankings on Google’s SERPs, how can an entrepreneur get the proverbial word out? There are definitely some ways to market your business that will offer a better return on the investment of your time than others. Some will take weeks to pan out; while others will take months and years.

No matter what method you choose for marketing your business on the web, as long as you ensure that you’re adding value along the way, and you’re implementing the proper set of marketing habits, you’ll eventually reap the rewards of your work over time. It won’t happen overnight. But then again, nothing worthwhile ever does, sometimes you could use a Phoenix SEO company with proven results to help with this. Below you’ll find some the best methods — in both the short and long term — for driving that all-important traffic to your site and pages online.

1. Create a blog and post high-quality content regularly.
Clearly, the most important way you can market your business online is to build a blog where you can post and share high-quality content that adds an exceeding high amount of value on a regular basis. This is definitely a very long-term strategy, and it won’t pay off overnight, but every entrepreneur needs to understand the importance of embracing this online marketing method.

Not only does building a noteworthy blog in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority. If you can become an authority in your industry, you’ll garner the attention of consumers, the media and business owners alike. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales.

2. Market your content on Medium and Quora.
If you’re looking to get some early traffic, and you have a fairly new domain — less than 2 years old with little authority built up — you should work on marketing your content on sites like Medium and Quora. How does it work? Write one high-quality piece of content on your website. Make sure it’s keyword-centric, insightful, unique and adds a lot of value. Ensure that whatever you’re talking about helps people in some way, shape or form.

Once you’ve done that, write another article on a site like Medium or Quora, also making sure that it’s keyword-centric, insightful, unique and adds a lot of value. Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it’s the most powerful method for gaining traction on Google’s SERPs, while also reaching large existing audiences through these authority sites as well.

3. Connect with others on LinkedIn groups.
LinkedIn groups are a great way for quickly connecting with others in your industry or niche to help spread your message. You can promote your content through LinkedIn groups as long as you don’t come across as spammy. It’s best to add value to a conversation or discussion before trying to drop your links.

LInkedIn groups are also a great way of contacting people who you might not have mutual connections with. You can message any other member in the group without being connected, which can become a huge asset depending on the particular circumstances. Share updates often in the group, and be sure to stay in the spotlight without oversharing.

4. Use Facebook ads and strategically-targeted landing pages.
Facebook ads, while not free, offer a great opportunity for reaching the right demographics for your business. As long as you know your customer well, you can use metrics like interests, geographic location, marital status, age and many others, to locate potential consumers to send to strategically-targeted landing pages, also known as squeeze pages.

Experiment with micro-spends to see which ad copy and squeeze page receives the best responses for dropping consumers into your sales funnel. It might take a considerable amount of time to find the right mixture or recipe when it comes to advertising on a platform like Facebook, but once your campaign is profitable, all you need to do is continue to scale.

5. Leverage the power of Instagram influencers.
Today, with the ever-pervading power of social media, you can instantly reach droves of people from across the world at a moment’s notice. But we also know that algorithms and visibility are working against us, especially when we don’t have the reach of hundreds of thousands or millions of followers.

To reach those people, we need amplifiers, power users and influencers to help spread our messages. While this won’t be free, it will give you instant access to a wide audience in your specific niche as long as you select the right Instagram influencer to help spread your message.

Related: 10 Online Marketers to Follow For Inspiration and Growth

6. Create useful video tutorials on YouTube.
YouTube offers a great resource for marketing your business on the web. While you might find some friction at the outset for building your audience, if you focus on creating useful video tutorials, eventually, you’ll reach a vast amount of people. Again, you have to focus on adding value without much concern for generating profit.

YouTube is a great resource for tutorials because you can teach people just about anything in an easy-to-understand format. Whether you’re screen-sharing to teach a digital skill, or you’re capturing something in the real world, just ensure that the quality of the recording and the overall content is high. Also, be sure to drop a link inside the description back to relevant content on your site.

7. Develop a relationship with your customers through email marketing.
Email marketing is something that every business owner should be engaged in, but it’s no easy feat. To succeed with email marketing, you need to give something away for free in exchange for the consumer’s email address. It needs to be something of value. If you are serious about collecting emails, take the time to create a free report or ebook that will help people in your industry or niche. Then, develop a relationship with that consumer through drip-fed campaigns using a system like Aweber, Get Response, Constant Contact or Mailchimp. However, don’t try to sell at every corner and turn. Connect first, then focus on selling.

8. Use Angie’s List or TripAdvisor.
Sites like Angie’s List and TripAdvisor offer an avenue for just about any business to reach an enormous audience of potential consumers. These sites are a great resource for finding any local business, giving you the opportunity to have consumers leave reviews based on their experiences with your company.

If you’re selling services, try Angie’s List. If you’re in a travel-related field, why not list on TripAdvisor? Not only are these links good for SEO, but you’ll also gain access to a large audience of consumers that are looking for products or services in your industry or niche. Take the time to create a good listing, and drive customers there to post authentic reviews based on their experiences with you.

9. Build consumer trust on platforms like Yelp and Trust Pilot.
One of the barriers holding back business owners and professionals alike is that of trust. People are reluctant to trust businesses that they don’t have direct knowledge of or know someone who’s worked with them. Clearly, sites like Yelp can assist with that, but so can a site like Trust Pilot.

Trust Pilot and Yelp are specifically dedicated to helping consumers find the right company to work with, and it increases transparency by providing past customers’ experiences with the company. These sites are the largest in the world for online reviews and should be leveraged to help build trust with potential consumers.

10. Utilize rich snippets, AMP and FBIA.
If you’re looking to gain a bit of traction with your content, you can utilize rich snippets, Accelerated Mobile Pages (AMP) or Facebook Instant Articles (FBIA) to aid in some early exposure. Rich snippets apply to a number of content forms including articles via the AMP specification, local businesses, music, recipes, reviews, TV, movies and videos.

There are WordPress plugins you can use for rich snippets via Schema.org’s specifications, along with plugins for both AMP and FBIA. Considering the recent focus on mobile by Google and Facebook, for example, having AMP and FBIA articles will give you a small advantage over those who don’t, increasing your visibility on SERPs and in newsfeeds.

11. Collaborate with popular bloggers in your niche.
Reaching out to to popular bloggers in your niche might be an effective way to market your business online, especially if you have something of value to add to one of their posts. If you find a popular blogger who often writes about a particular subject that directly correlates to your line of work, why not reach out and look for ways to collaborate?

A great way to make this happen is to offer your services as a guest blogger. Clearly, you’ll have to have a good background in writing yourself, and it might be difficult to find a popular blog willing to allow you to do this, but it would be worth a shot if you eventually secure a guest post.

12. Regularly contribute on industry-specific forums.
Many people have the whole forum-strategy posting for SEO all wrong. They get out there and drop spammy links, and they wonder why they’re booted off the forums. You can’t do that. If you’re serious about marketing your business online, when you do find an industry-specific forum, join conversations and add value before you try to link-drop.

No one likes a person who comes in as a new guest to a forum and begins spamming links. Again, you have to think about doing the most amount of work for the least initial return. Add value. Chat with others. Make suggestions. Answer questions. Just don’t spam links. Add your link to your signature after a few posts or after the rules of the forum allow you to do so, but don’t try to direct people to your site at every bend and turn. It won’t work out well for you if you do that.